The Radio Industry

Where ever you go, what ever mode of transportation you are riding, you will always hear either music or news, well, music most of the time. It is everywhere..... in your mobile phone, in the cab, in your car, in a motorcycle, even in bicycles.

When it comes to reaching people, no matter what the age, gender, education level, radio is the best medium. For the businesses, it is by far the best way to talk to consumers. It strengthens your brand, gives your company an identity and can surely bring advertisement a whole new life.

But before you jump into the phone nearest you, you should have first a foolproof plan of your ad campaign, here are the few steps:

1. Build your objectives - answer the basic question "why"
2. Establish a marketing plan based on your objectives and review them thoroughly
3. Create a strategy
4. Propose your strategy
5. Decide duration and budget for the specific campaign

In the Philippines, the leading in the music industry is Love Radio, with it's record of being #1 for 12 consecutive years, your advertisement will sure reach the target market you want. You just have to book early because they are almost full, their primetime should be booked a few months before the campaign for them to accommodate you. There are also other radio stations, #2 on the survey is Yes-Fm, and below that are RR, Star Fm, Big, etc.

There is really a lot of choices, but deciding where to put it can make a great deal of difference. There are also radio stations catered for niche market, EasyRock for example and also Monster Radio.

These radio stations not only offer a standard advertisement, they can create your ads too and if you decide to hold promos, they can even do it for you. They can offer a lot more than you can really expect.

And even if that is not yet enough for you, they can also offer for your ads to be in their facebook pages, or in their online streams.

Want to know how much more or less your campaign could cost? you can either fill out the contact form on the side bar, leave a comment or call (02)832-6205.